Frankfurt Book Fair
Iris Klose
t: +49 (0) 69 2102236
f: +49 (0) 69 2102 46236
The Professional Program
Our Professional Programme 2011 was entitled “Best Practice – New Ideas” and delved into the challenges of digitisation, the relevance of rights and licenses, as well as upcoming market opportunities. Approx. 10 compact seminars met exhibitors’ and trade visitors’ need to use the Book Fair as a place to further their education. There were opportunities for diversified networking at Business Breakfasts dealing with the book markets in Mexico and China, as well as a session on the effect that the upheavals in the Arab World have had on the book industry.
Almost 1,000 participants took part in the programme. It was developed in cooperation with mediacampus frankfurt ׀ die schulen des deutschen buchhandels, and was directed at booksellers, publishers and authors.
First Timer Seminar
First Timer Seminar
A Perfect Start The "First Timer Seminar" was the ideal starting point for all first-time participants and everyone who wants to make their Frankfurt Book Fair visit a success! In this hands-on tutorial, you learned about the publishing business and found out about the various possibilities offered by the Frankfurt Book Fair.
Business Breakfasts Mexico, Arab World & China
The much-liked business breakfasts took place again in 2011. Alongside the breakfast, the participants received information, statistics and other useful insights into some of the world's exciting book markets. This year we looked at the Arab world during its period of revolutionary upheavals, we found out the best ways of conquering the Chinese market and we gave an insight into the Mexican book market.
Seminar “Rights Express”
This seminar provided an introduction to rights selling for junior rights staff and other staff. The seminar took account of rights possibilities for trade, educational and academic publishing.
Seminar "Beyond 'vanilla' digitization"
Demand for digital products is growing. How should publishers approach digital production? How are digital products defined today? This seminar explained why print-on-demand & multimedia should be part of every publisher’s digital strategy.
Seminar "Digital Rights"
What is subsummed under the heading "Digital Rights"? Which rights does a publisher really need to control, acquire and sell in order to create digital products like eBooks, websites and apps? Where to draw the line between "rights" and sales in digital publishing?
CEO Panel "New Horizons in Global Publishing"
Industry leaders discussed the business of publishing today:
What are the driving forces in global publishing, making the biggest players ever bigger, but also integrating new markets into the international game, with China, Brazil, Russia, or Korea? How is trade publishing transformed by digital?
Seminar “Tablet of Contents“
Tablet publishing seems to be the Holy Grail for publishers all around the world. But is this hype justified? What experiences have been made up to now and what is expected to come with the next wave of technology?
Seminar "Von der Buchidee zum Verlag"
Erfahren Sie, wie man erfolgreich Ideen vermarktet! Unverlangt eingesandte Manuskripte haben es schwer in den Verlagen. Lassen Sie sich von einer erfahrenen Autorin zeigen, wie Sie Ihre Erfolgchancen als Autor/in steigern können.
Seminar „Videojournalismus und Webclips in sozialen Netzwerken“
Bewegte Bilder sind aus sozialen Netzwerken und beim Online-Marketing nicht mehr wegzudenken. Aber nicht jeder Podcast transportiert die gewünschte Message - worauf man achten sollte, verriet dieser Workshop.
Seminar “12 Steps to Digital Success”
The session covered the 12 key areas of developing an e-book publishing programme and offered practical and straightforward advice for international publishers looking to expand into the digital space.
Seminar „Ganz großes Kino!“
Erfolg mit Filmrechten Der deutschsprachige Film ist seit Jahren auf Erfolgskurs. Zahlreiche dieser Erfolgsgeschichten, ob in Film oder Fernsehen, basieren auf Romanvorlagen. Rine der erfahrensten Rechtemanagerinnen in Deutschland, zeigte wie man mit den Filmproduzenten ins Geschäft kommt.
Seminar „Unterwegs auf vielen Kanälen“
Möglichkeiten des Multichannel-Marketing E-Commerce verzeichnet zweistellige Wachstumsraten. Was aber heißt das für die Buchbranche und welche Chancen eröffnen Multichannel-Marketing-Konzepte für Verleger und Buchhändler? In diesem Seminar konnten Sie lernen Ihre Kunden in unterschiedlichen Vertriebskanälen richtig anzusprechen.
Networking - Have a Look AT
Learn about new book markets and meet potential business partners!
“Have a look at…” events are regularly held at the Frankfurt Book Fair to provide you with in-depth details about the book markets of selected countries – as well as to help you establish contact with new publishers. Each "Have a look at ..." event is organised by the respective country’s collective stand at the Frankfurt Book Fair.